You need to find and reach new consumers, engage your customers and employees, and measure your success.
Off-the-shelf products aren't the answer. We integrate with your team so you have the tools and guidance you need to solve problems unique to your business.
Identity Resolution & Enhancement
Augment your data to put your customers into context and see what motivates them.
Your business needs a complete picture of your consumers to make decisions. Civis’s proprietary matching algorithm enables your organization to unify your data and resolve duplicate identities so you can engage in meaningful analysis. Civis’s powerful, curated dataset enhances your database with data that is clean, accurate, and ready for modeling.
"Pampered Chef was able to launch a customer database with insight into key customer metrics In just 8 weeks... our team [has] the analytics environment it needs—not the other way around."
Robb Bennett, Director of Strategic Analytics
Research & Social Science
See your customers as real people using social and data sciences to understand what they think and feel.
Civis’s authoritative survey and social science practice provides your business with a full picture of how your consumers live their lives, not just the demographics they fit into. Civis’s proprietary weighting approach and verified individual-level data guarantee accuracy and speed, ensuring you get the insights you need to make informed decisions today. With over one million survey responses collected, Civis has a unique ability to enhance its dataset and weighting in ways others can’t.
"Surveys are easy, survey science is hard. Or it was, at least. Civis Research puts the power of statistical accuracy in the hands of marketers, an admittedly rare combination."
Micah Honeycutt, Director of Data and Analytics
Capture a portrait of your most valuable current and future customers defined by the actions they take, not just their surface-level characteristics.
Engage your current and future customers using individual-level targeting models, built with our best-in-class machine learning techniques and high-quality attitudinal, behavioral, and demographic data. Civis’s models integrate directly into your organization’s cross-channel customer acquisition, segmentation, and engagement strategy—as well as your tech stack—so your business can engage new and existing customers and accurately measure your ROI.
"Airbnb is a growing community, and Civis’s cloud-based platform helps us understand our data and improve engagement through the power of easy-to-use data science tools."
John Baldo, Director of Mobilization
Media Optimization & Attribution
Find exactly what’s working and what isn’t so you can reach your customers and maximize your ROI.
Measure, attribute, and optimize your business’s marketing spend to ensure you are meeting your goals most effectively. Civis combines your organization’s input and output data with person-level analysis and leading modeling techniques so you can learn what actually works (and what doesn’t).
"Discovery is expanding our data-driven decision-making and Civis helps us track the behavior of our superfans across platforms and build stronger consumer engagement across our brands."
David Leavy, Chief Communications Officer